Veteran Dancehall and Reggae artist, Delly Ranx will be in Jamaica late October to shoot the music video for his chart topping lead single "The Next Chapter."
The video will be directed by Terminal 4 Media and will be shot on location in Jamaica. Known for its' picturesque backdrops, Jamaica was chosen as the ideal setting for the music video.
As far as the storyline, "we want to keep that a surprise" said Jay Jay from Terminal 4 Media. What the director did reveal is that the video will keep to the theme of the song and will also showcase Delly as a timeless artist who performs meaningful music in Dancehall and now in Reggae. She continued by saying "Fans and music lovers' are gravitating towards this song because it echoes maturation in their own lives so we are going to deliver a video that they can gravitate to as well."
During a recent interview, Delly was asked about what fans can expect from the video to which the artist answered "when I heard the riddim, the words just flowed, and we are going to make that same flow happen in the video. Now is the right time to share the next chapter with my fans both musically and now in visually."
The self reflective song, taken from his latest album of the same name, embraces the new path and direction Delly's life takes as he transitions from yesterday to today. Offering personal references to his life's journey, Delly engages fans with lyrics that come from the heart.
Produced by Madd Spider Productions, "The Next Chapter" has become a fan favourite in multiple countries including the US, Canada, the UK and The Netherlands where the single enjoys heavy rotation on multiple radio stations.