Downsound Records' sultry Dancehall diva Toya will add some Caribbean heat to Scandinavian households this fall, with a special appearance on Cruiseliv, a brand new travel series on TVNorge in Norway. Broadcast to 25 million Scandinavian homes on November 23rd, Toya will be featured on episode that focuses on the sensuality of young Jamaican women.
With her racy single "One Man Woman," featuring Dancehall king Beenie Man bubbling in the top ten on the local charts, and her latest club-banger "You A Life" in heavy radio rotation, the bold and sassy 23 year old was a natural choice for the Cruiseliv episode about sexuality and Jamaican women.
"I am a young, fresh face, and my style and the way I carry myself is naturally sexy," says LaToya 'Toya' Jackson. "Recently, I've been attracting international attention, filming in the United States, and now doing a television show for Norway about Jamaica and Jamaican women. It's very exciting."
Toya first earned recognition on Jamaica's vibrant party scene for her brash, jaw-dropping, and unpredictable sense of fashion at popular events like 'Wet Wet,' 'Black & White' and the 'Miami Link-Up' parties. After meeting Downsound Records CEO Josef Bogdanovich, she tried her hand at music, releasing the pop-Dancehall single "Too Sexy" in 2007. The well-received single "Hot Like a Fire," in 2009, followed by the chart-topping "Boss Lady" cemented her place among the island's top-rated artists, earning Toya performance spots on Jamaica's world-famous Reggae Sumfest, and "greatest one night Reggae show on Earth" Sting.
"Toya is a one of a kind trend setter," says Bogdanovich. "The world is at her finger tips - all she's gotta do is grab it and squeeze."
Toya's Cruiseliv episode will premiere on TVNorge in Norway and neighboring Scandinavian countries on Wednesday, November 23rd at 8:30pm. The episode will be available online, date and time to be announced.