High-powered Reggae label Downsound Records is officially announcing that they’ve re-opened their Kingston recording studio with the release of the VSOP Riddim. Committed to developing and nurturing fresh talent, Downsound's VSOP Riddim was produced by the label's team of young producers and engineers, namely Roel Powell and Kimani Smith, and features Downsound's arsenal of top-shelf talent; 2011 Magnum Kings & Queens runner up Specialist, femme fatale Toya, G Warren, and Motion, as well as veteran deejay Harry Toddler. Adding sheer power to the VSOP line-up are Dancehall king Beenie Man, and rising stars Jah Vinci and Khago.
"You A Life," the riddim's lead single, is Toya's bold and sassy declaration for women who "a nuh wife, dem a life." Specialist, whose debut single "Street Hustle" is currently #3 on the Jamaica Music Countdown, hits the VSOP Riddim hard with "Gallis Anthem," geared toward his substantial teen fan base. Beenie Man's "Be Ready," and Specialist's "Time Hard" are political/social commentaries on issues affecting the 'ghetto youth' and poor people. Other stand-out singles that top the list came from Harry Toddler, G. Warren, Motion, Jah Vinci, and Khago round out the VSOP Riddim compilation, which is largely driven by new talent, versus the usual crop of well-known deejays.
"Downsound has been focusing on new talent, recruiting producers, engineers, and songwriters fresh out of school," says Downsound Records Senior staff producer Cordell 'Skatta' Burrell, best known for the Coolie Dance Riddim which spawned the #4 Billboard Top 100 single "Move Your Body" by Nina Sky, and the #57 single "Jook Gal" from Elephant Man, Twista, and Youngbloodz. "The VSOP Riddim is a collaboration of our young team of producers, and features most of our roster of younger new artists."
"Production at DownSound is exciting again - positive vibes, excitement, and everyone contributing to this brand new voice for a brand new generation," says Downsound Records CEO Josef Bogdanovich. "The force is developing at DownSound - to tha whorl!"
The music video for "You A Life" was filmed this past week in South Florida and is set to be released later this month. Production is underway for the "Gallis Anthem" video, which will also make its debut in the coming weeks.