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Cha'Maine makes a mark with 'Work It'

chamaine_reggae_singer.jpgNew York-based recording artiste Cha'Maine is on the verge of a major breakthrough with her single, Work It, which has been put in rotation on most major radio stations locally and on urban radio in the tri-state area.

The disc jockeys in New York and Jamaica have responded really favourably to Work It because of its unique sound, soca, reggae and soul, a delightful mish-mash of different sounds and cultures, plus I am getting good feedback online," she said in a release.

The favourable response has prompted her to decide to come to Jamaica to shoot videos for the singles, Work It, and the R & B-flavoured Promise, a soulful gem of a song that has become a favourite song of newlyweds because of its promise of fidelity, loyalty and undying love.

"A couple of my friends and fans have used Promise at their weddings and the word just got out via Facebook and so every now and then, I get reports that the song has become somewhat of a wedding & re-commitment song," Cha'Maine said in a release.

Cha'Maine is one of the frontrunners of a new movement in the world of reggae music: reggae soul. And Cha'Maine is one of its most vocal proponents comparing this offshoot of reggae to something of a religious calling.

"Reggae soul is about talent, heartfelt lyrics, it's about taking a song and infusing it with soulful vocals, and tinged with reggae music & phrasing. When I think of reggae soul I think of Toots Hibbert, he embodies reggae soul," Cha'Maine said.

Born and bred in May Pen, Clarendon, Jamaica, her real name is Charmaine Radcliffe, and she grew up honing her skills while performing in Hall Jackson's Talented Teens contest, the Clarendon Cultural development festival and many other local competitions in Jamaica. She also worked on numerous dub plates for Bodyguard Sound System.

After moving to Brooklyn, New York, she continued to pursue her music career while adjusting to life in a new country. In her senior year of high school as a member of the New York All City Chorus, she performed at St. Patrick's Cathedral, Carnegie Hall and on Broadway for the New York Salute HIV/AIDS benefit. She would go on to being a finalist in the Lena Horne scholarship and receive offers to the Julliard School of Music and Berklee College of Music. After a few false starts, Cha'Maine moved to Raleigh, North Carolina, where she could dedicate herself to writing and start her record label & publishing co., CoolPhya Music.

Cha'Maine's versatility has given her the opportunity to work with some of the most talented producers, artists and musicians in Reggae: Sidney Mills, Barrington Bailey, Karl Wright, Paul "computer" Henton, Marcia Griffiths, Pam Hall, Glen Washington, Clifton "Specialist" Dillon, Rob Symeon, Courtney Panton, Derrick Barnett, Barrington Levi and Ky-mani Marley.

"It's been great so far and I am looking forward to working with other great stars in the future," she said.

Cha'Maine is a fierce, powerful new voice and an advocate of music business education in the world of reggae music. Check her out.

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