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BritJam Ent Concept Boost Tourist Arrivals In The West

Entertainment a pathway for foreign exchange and economic growth.

At a time when Jamaica is challenged with maintaining the viability of the hotel industry, and overseas investment interest seems to be waning, British/Jamaican nationals have found entertainment to be an excellent means of attracting tourists to the island.

BritJam is a seven-day Spring package of parties and trips to local attractions, and is patronized by hundreds of British/European & American tourists. In the last two years, BritJam has been an important indicator that Jamaica’s path to growth is through non-traditional channels.

Director of Marketing & Communications for BritJam Mr. Khori 'Doctor" Hyde also added that; "Despite the contracting world economy, tourists will undertake discretionary expenditure where the product is worthy. The challenge is for all aspects of the entertainment industry to keep standards consistently high. Artists, attractions, hotels, villas, stores...etc have benefitted from the burgeoning search for high quality springtime entertainment".

The ultimate Spring Break event BRITJAM, is scheduled for March 8-14, 2011 in Montego Bay, Jamaica. Below I have put together an overview of what we are about and the direction we are headed.

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OUTAROAD FEATURE VIDEO OF THE MONTH



Comments (4)

 

jam:
Posted by jam | March 4, 2011 12:06 PM

5 posts and no vybz kartel one, doing great, bless. a bit of innovation works sometimes. There is hundreds of budding artists needing airtime, Laden, Khago, Di Genius, Ryno Di Stinga, Romain Virgo, Chan Dizzy, T'Nez, to name a few. They all have stories you can write about, i know you want hits but mix up a little bit



Anonymous:
Posted by Anonymous | March 4, 2011 10:18 PM

Britjam is a welcome break to the butu parties on the west side of the island.....me and di full crew rolling into Mobay from Tuesday!!!



Hope:
Posted by Hope | March 4, 2011 11:29 PM

Looking forward to the Kinky Lingerie party... my girls and I are coming to party til we are wet



Anonymous:
Posted by Anonymous | March 6, 2011 7:58 AM

Totally agree with mixing up the entertainment line up for major events.......On the other hand, Popular artistes help to establish and event, thus opening the door for others to enjoy the prestige.

Loving the Britjam concept!!!......Outaroad, gwaaan push out the mixing.



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