Kingston, Jamaica -- No one knows better than those in the music industry how difficult and sometimes unrewarding music distribution can be, but those of 21st Hapilos have found another way to intensify Dancehall/Reggae distribution worldwide while having it pay off for local producers - that of digital distribution.
Digital distribution which entails selling and distributing songs online is nothing new, but ace digital music marketer, Johnny Wonder Executive Vice President of the US/Jamaican company, explains how fulfilling and rewarding the service is for producers and artistes.
"Promoting the songs for sale online is in an effort to drive revenue for those in the industry. Digital distribution is both cheaper and more accessible to fans overseas; it's something we stand to gain a lot from," he said.
Among the productions being distributed by 21st Hapilos are the Remedy Riddim produced by Russian of Head Concussion Camp featuring Chan Dizzy's Go Hard An' Done, CR203 and Adijahiem/NotNice Records' Mad Collab Riddim featuring Vybz Kartel, Popcaan and Gaza Slim's reigning hit, Clarks; TJ Records' DNA Riddim, Romeich Records' Bank In A Mi Pocket Riddim which features, Bank In A Mi Pocket by Versatile in addition to a plethora of riddim productions.
Since the productions have been released for sale online, they have shown consistent growth and Wonder and others at 21st Hapilos are confident that with further promotion of the productions in the local and international markets the sales will continue to rise, thus further benefitting Reggae/Dancehall producers and artistes.
The company's upcoming releases include John John's Zion Gate Riddim, Seanizzle's Survival Mode, Delly Ranx's Iron Fist and G-Whizz's single, Tomorrow, produced by TJ Records, which are also expected to be heavy-hitters in the digital arena.