Chart topping international reggae singer, DáVille, took time out to send an inspirational message of encouragement and hope to the youths of Jamaica, when he performed at 'Unified Unplugged' recently at the Denim Lounge in Brooklyn, New York.
An impassioned DáVille said, "The children must be a focus for us as they are our future."
He recalled his days as a youth and some of the obstacles he had to overcome to achieve success.
DáVille and Fashozy Records have made a commitment that as part of their philanthropic focus, they will donate time and resources to help uplift the youths.
Backed by the New Kingston band, who were opening acts of the night, DáVille treated his New York fans to an energetic entertaining performance as he dished out his current chart-topping songs, 'Missing You Right Now' and 'Never Gonna Cry'. Fans were also taken down memory lane with some of their favourite hit songs such as 'On My Mind', 'In Heaven', 'I'm In Love With You', 'My Grade' and 'Fling It Up', among others.
The crowd became his personal back-up singers as they sang along with him word for word. They wouldn't allow DáVille to exit the stage and begged for more. When the singer wrapped up his performance, he couldn't escape the several fans who lined up for him to sign autographs and take photos with them.
There was also an interactive question and answer segment in which fans could get up close and personal with the singer.
One satisfied fan was quoted as saying, "Any time I go to a Dáville show, I get my money's worth. He is a great performer."
Founder and president of the 'Unified Unplugged' entertainment series, Ronnie Tomlinson, explained that the event is about acts with a mission to restore and help build a potential future in the lives of the youths who are sometimes forgotten.
Through her promotion company, Destine Promotions, Ms. Tomlinson teams with the most prominent reggae and dancehall artistes to raise awareness for youths and their education.
In light of the recent alarming increase in youths dropping out of schools at the secondary level in Jamaica, Destine Promotions has decided to stage a series of 'Unified Unplugged' events aimed at raising awareness under the mantra 'Choose Your Destiny - Be Educated'.
Throughout the staging of the events, sponsors and supporters will be recognised for their contributions to the proliferation of this 'Stay In School' campaign. During each event the artistes will do a video recording message addressed at the children telling them that they hold the power to their destiny.
All artistes who perform on 'Unified Unplugged' will be asked to introduce themselves to their fans, communicate their reasoning behind the lyrics they do and relate their upbringing to the audience.