Digicel, Jamaica's Bigger, Better Network is once again set to be one of the main sponsors for this year's staging of Reggae Sumfest, the highly anticipated week-long reggae music festival, to be held July 23-25 in Montego Bay.
At the recent launch of Sumfest 2009, held at Devon House, Digicel unveiled their theme for this year - "Divas of Dancehall", featuring Lady Saw and D'Angel, two of the hottest divas in dancehall today. Shelly-Ann Curran, Senior Sponsorship Manager at Digicel commented, "This year we are paying tribute to the amazing female dancehall artists that have graced the Sumfest stage over the past sixteen years with lady Saw and D'Angel leading our campaign as Brand Ambassadors.
The divas were 'unwrapped' from life-sized Barbie doll boxes in a thrilling moment, and later unleashed electrifying performances to delight the audience. "Sumfest is widely acknowledged as 'The greatest Reggae show on earth,' continued Curran, and Digicel is excited to be associated with the show in a bigger, better way. We've been involved with Reggae Sumfest for a number of years and we're happy to help promote the development of Reggae music through such a quality event."
Reggae Sumfest celebrates its 17th anniversary this year. A weeklong celebration in Montego Bay culminates with the 3-night Reggae Festival from July 23-25. The show will feature a host of reggae artistes, including Beenie Man, Bounty Killer, Konshens, Busy Signal, Mavado, Etana, Queen Ifrica and Damian Marley, among others. International acts Tony Braxton, Jazmine Sullivan, Neyo and Nas have also been confirmed to headline this year's festival.