According to the latest edition of Vibe magazine (with Rhianna on the cover) Jamaican Dancehall sensation Serani has got NEXT!
The prestigious urban bible features the talented singer/producer/musician in its "GOT NEXT" segment, reserved for rising stars on the US scene.
With his hit single "No Games" seemingly refusing to go away, the spins on US radio continue to rise with radio stations as far and wide as upstate New York to Nashville to Colorado Springs rotating the track. "No Games" climbed to #62 on Billboard's Hot 100 Hip Hop and R'n'B charts last week and was played on New York's HOT 97 radio station more than 80 times last week alone.
With the track selling well digitally - peaking at # 4 on the US iTunes Reggae Singles Chart and hitting the # 1 spot on the same iTunes chart in Canada, things are also opening up internationally for Serani too.
"Universal in the UK has had to bring forward No Game's release date over there," said manager Julian Jones-Griffith. "The track has been picked up by all the right stations and disc jockeys in the UK, as well as in Germany and other European countries so it looks very promising."
Serani will be in the UK next month for the "Brighter Days Tour" alongside fellow Alliance gunner Mavado and Bugle. The tour hits Bristol May 8, Bradford May 9, with the finale at London's Stratford Rex on Sunday May 10.
"Mavado will leave the UK for his first-ever European tour," added Jones-Griffith. "Serani will remain in the UK for a few days to do some heavy promotional work over there. We're also adding more and more dates to his Canada tour which is coming up the end of June, so the movement we have started is still growing."
Although "No Games" is still going strong, demand for Serani's music is high and a follow-up single "She Loves Me" has been released digitally also. It has quickly racked up sales and is rapidly climbing the iTunes Reggae singles chart also.
With the official announcement made that Serani and Mavado have been added to the main stage for HOT 97's Summer Jam show - held every year at the Giants Stadium in New Jersey in front of 50,000 people, its more proof that these artists are out there demanding the attention of the mainstream for Dancehall music and culture. This year's Summer Jam is being heralded as the biggest line-up in the show's history and includes performances by Mary J Blige, T Pain, Young Jeezy, Jadakiss, Jim Jones, The Dream, Elephant Man and more.