bar.gif

« Rihanna 'Gets Cozy' With Lindsay Lohan's Ex | Main | Oliver at Large - False Preacher »

Alliance gets wild alongside Yung LA, Slim Thug, Sean Kingston, Souljah Boy and Busta Rhymes

mavado_serani_sean_kingston_serami_wild_splash_artistes.jpg
Its been a while since Dancehall has had a real chance at crossover success. Thanks to Alliance gunners Mavado and Serani, Dancehall is at the forefront of US popular culture once more. For the first time ever two Dancehall videos made New joint of the Day in the same month on BET's 106 & Park, with the recent airing of Mavado's So Special and Serani's No Games. With appearances on Billboard and many high profiles, TV shows, magazines and concerts, manager of both artists Julian Jones-Griffith is very pleased with the way things are developing.

"We are working around the clock to take this to that coveted next level," said Jones-Griffith. "Space is very limited on radio playlists and charts etc for Dancehall so to have two artists with that crossover potential at the same time is very positive but very challenging. Because of that limited space, the general feeling in the US music industry is that Serani and Mavado are somehow competing against each other. We are trying to change that conception so that in the future Dancehall has more room to breathe. Both have their own lanes and so far, we've been successful in ensuring both acts continue to rise. With sales in the industry at an all-time low and with many of the top radio stations in dire financial trouble in the US it’s a new battle field so we have to adjust the game-plan constantly. Dancehall is still not accepted by mainstream radio on the whole, by advertisers and music consumers, but we are trying to make having a Dancehall act on the radio everyday or on Billboard or on TV shows like BET's Rip the Runway or a Metro PCS Tour an automatic choice, just like it is to have a rapper or an R'n'B star. We want to spread this to endorsements, movies, and the whole nine. It might sound a long way off but they said that about Hip Hop once too."
mavado_america_newyork.jpg

Seemore.jpg

Mavado and Serani are in the midst of numerous public appearances across the US, with both acts giving great performances at the "WILD Splash" show held in Tampa on Saturday. Performing alongside Yung LA, Slim Thug, Sean Kingston, Souljah Boy and Busta Rhymes, it was once again a first to have two Dancehall acts in the mix.
Serani_mavado_and_orlando_wildfm.jpg
"The crowd response was great," said Serani, who opened the show. "The audience was extremely different from the traditional Dancehall crowd so I just ensured I put out a lot of energy in my performance to inject that unique Jamaican vibe into the crowd. I came off feeling very good about my performance, as the crowd response was very positive. Hearing thousands of people of different cultures sing No Games was a great and inspirational feeling."

takeover_akon_estelle_busta_rhymes_serani.jpg"You have to know how to work a crowd like that," added Mavado. "You have to know what songs to sing, how to get the audience involved and I think we did a very good job of that. If we don't do shows like this we are not going to break into those new markets that we need to get to the next level. I think we won some new fans at the show, not just for us, but for Dancehall on the whole."

The Alliance roadshow rolls into Newark, New Jersey on Wednesday night at the Prudential Centre in Newark. The final installment of the Metro PCS 5 Boro Takeover Tour stars Mavado and Serani alongside Estelle, Busta Rhymes, Akon, with superstar rapper T.I. added to the bill recently, reportedly his last public performance before he surrenders himself to the authorities to begin his one-year prison sentence.

"We've already confirmed Serani and Mavado for HOT 97's Summer Jam in the Summer," added Jones-Griffith. "Thats June 7 at Giants Stadium in front of 50,000 fans with the biggest icons in urban music. We're also doing a similar show in Hartford on the 5th of June and in Boston at the end of that month."

OUTAROAD FEATURE VIDEO OF THE MONTH



Comments (24)

 

Jermz:
Posted by Jermz | March 24, 2009 12:50 PM

Alliance to the F@#king world!!!! Big up Serani and Mavado. Take the music to higher heights. Hopefully more artists will come up and continue these positive trends.



EMPREZ:
Posted by EMPREZ | March 24, 2009 1:17 PM

HEAR MI TOLD YU TO THE UNIVERSE AND BEYOND @ DEM ALLIANCE STR88888888!



krocreationz:
Posted by krocreationz | March 24, 2009 1:35 PM

I lov ragger music



barry:
Posted by barry | March 24, 2009 1:43 PM

yes you Mavado you run things hope to ess you in newark you big SMILE



Protina:
Posted by Protina | March 24, 2009 2:49 PM

Alliance a gwaan wid tings



SKILL:
Posted by SKILL | March 24, 2009 3:31 PM

alliance inno.........KILLA sons a run di ting.....BUSY,BUGLE, STEIN,ASSAIALNT,VENUM,MARSHALL,BLING,AYARA, A UNNUH NEX NUH WATCH NUTTIN ......... KILLA LAY DI FOUNDATION A READY JUST GWAAN BILL PAN IT.....ALLIANCE FI LIFE....DAT MEAN KILLA FI LIFE



Anonymous:
Posted by Anonymous | March 24, 2009 3:31 PM

big up movado love u to world and beyond



TSmith:
Posted by TSmith | March 24, 2009 3:36 PM

Boy, mi glad vi Vado. Nuh watch nah face and stay positive. Nothing but good things ahead for Alliance!



so what:
Posted by so what | March 24, 2009 3:36 PM

AM NOT PLAYA HATIN ARE ANYTHING AND I LOVE BUSTA AND MAVADO BUT IF I SUBMIT SOME OF MY PICTURES THAT I TOOK WITH SOME VERY IMPORTANT PEOPLE, YARD FLEX WOULD MAKE ME STAR OF THE MONTH LOLOLOL.ANYWAYS BIG UP MI MAN MAVADO AND I LOVE YOU TOO BUSTAAAAA.



UNDERGROUNDKING:
Posted by UNDERGROUNDKING | March 24, 2009 5:56 PM

GULLY GOD TO THE WORLD



dougie:
Posted by dougie | March 24, 2009 6:40 PM

Kartel read and weep....learn this Kartel, dont bite the hands that feed you. Loyalty is important dont dis ppl who help you on your journey up and good will follow



kim:
Posted by kim | March 24, 2009 9:20 PM

i am so happy that we are back on the international dancehall scene again!!!! its been awhile since sean paul, shaggy etc. movado's and serani's manager is working really hard to put hardcore dancehall superstar in main



kim:
Posted by kim | March 24, 2009 9:39 PM

i am so happy that we are back on the international dancehall scene again!!!! its been awhile since sean paul, shaggy etc. movado's and serani's manager is working really hard to put hardcore dancehall superstar in mainstream!!!!!!!! i am HAPPY FOR THESE GUYS!!!!!!!!!.

JAMDUNG TO DI WORL!!!!!!!!!!!!!!!!!!!!!

PEACE OUT!!!!!!!!!!!



zigzag:
Posted by zigzag | March 24, 2009 9:53 PM

Vado n Serani mi love u!!!!

u thing worth more than money but hear waa unu haffi start pay all some people to vote all 500 times a day.... once u video make 106 countdown, all if it make top 5 i promise you is crazy money and endorsment unu goin c



$$RENEGADE$$:
Posted by $$RENEGADE$$ | March 24, 2009 10:15 PM

even though a gaza mi seh, mi proud a both of dem, representing jamaica an dancehall music on a whole continue the excellent work, a $$RENEGADE$$ SEH DAT.



gully l:
Posted by gully l | March 25, 2009 6:09 AM

what about busy



daclansh:
Posted by daclansh | March 25, 2009 5:58 PM

big up all Jamaicans and we culture. very happy for mavado, serani and our dancehall music..



fire:
Posted by fire | March 25, 2009 6:28 PM

yea man where is busy dem a fight the man and a next thing why the two website a fight over artist one is all alliance story and the next gaza yow do the ting right just give us news give thanks



shane:
Posted by shane | March 26, 2009 1:56 PM

alliance to di world gully mi sey di bwoy fartel fi bill



Dj social:
Posted by Dj social | March 26, 2009 9:33 PM

Yow a dat mi sey alliance to the world and some bwoy fi kno sey never try fi dis di man that build yuh, just gwaan do ur ting guys.



LILI:
Posted by LILI | March 27, 2009 12:01 PM

@ shane yuh ah tlk bout di man name fartel n yuh ah use him tlk bout BILL! P*SSY-H*LE



PROPPA:
Posted by PROPPA | April 1, 2009 9:51 AM

BWOY, THIS IS NOT RELEVANT TO THE NEWS, BUT I WANT TO BIG UP "THE BIGGEST BETRAYAL INNA HISTORY" KILLA DEM SELL U OUT JUS TRU MONEY!



Posted by vivienne | June 11, 2009 3:24 PM

its your girl vivi and i love serani u da d best pist out



saleh ghelman:
Posted by saleh ghelman | December 12, 2009 1:48 PM

akon is a best in the world



Post a comment

(Comments/Opinion Disclaimer: Views expressed are NOT necessarily those of OutAroad.com ----- If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

galleru-button.gif
sex_question.gif