Alliance member Bling Dawg has signed with Byron Murray's In The Streets label. Bling Dawg (real name Marlon Williams), a member of the Bounty Killer led Alliance, began his professional career in 1994. Five years later he signed with Shocking Vibes Productions. However that relationship was short lived, as Bling Dawg decided to take his career into his own hands.

Byron Murray worked in the banking sector for ten years before venturing into the entertainment field. Before launching his own company he was the road manager at Danny Browne's Main Street label in the early 1990's. In 1997 he discovered and signed Dancehall artist Mr. Vegas. He has also played a major role in the career of several other artists such as Kip Rich, Chico, Hawkeye, Alozade, and Kid Kurrupt.

Bling Dawg formerly known as Ricky Rudie has a long list of hits including Say My Name, Kiss My Baby Good Morning, Phone Call (with Vybz Kartel), Exercise; Shotta Ting and the chart topper Circumstances.