AVAH TAYLOR was launched in early 2006 by Kerry-Ann Thompson, the Founder and Creative Director alongside Patroe Belcher, the Director of Visual Arts. Together their aim is to establish a unique clothing brand which fuses elements of the Caribbean culture with high quality, class and glamour.
The t-shirt line, which is just the beginning, mixes urban slogans, dancehall slang and various design techniques to create a dynamic look. “Our designs are aimed at men and women who are confident about who they are and what they want out of life. Our culture and roots are very important to us and we wanted the shirts to be a reflection of that love for Jamaica,” Patroe explains.
The duo also has plans to expand production to include denim, hoodies and accessories in the future but for now both agree they are focused on introducing AVAH TAYLOR to the world. However, Kerry-Ann states “We don’t want to place ourselves in a box, so when we say dancehall lifestyle brand, that doesn’t mean we cater to solely to the dancehall, it’s just where we look to for inspiration. That’s also one of the main reasons we launched the Avah Signature Collection, to help solidify our position as a fashion brand and not just a label. ”
Look out for AVAH tees in a store near you.
For more information and to view our catalog visit