Music which has always been mainstream is getting its due
Heath McCoy, CanWest News Service Published: Monday, August 20, 2007
CALGARY - Could it be that we're on the brink of a reggae revolution in the pop world?
A look at the pop charts these days suggests as much, noting that two of this summer's hottest hit singles come courtesy of Jamaican-bred newcomer Sean Kingston (Beautiful Girls) and Barbados babe Rihanna (Umbrella), both of whom incorporate heavy doses of reggae music into their hip-hop styles. Then there's 19-year-old Kat DeLuna, who was raised in the Dominican Republic, also making serious waves on the charts and in the nightclubs with her thumping debut single Whine Up, which features Jamaican dancehall star Elephant Man. And let us not forget Grammy-winning reggae/hip-hop hero Sean Paul whose next album A New Age (set to drop in November) is expected to do huge business.
"Reggae is becoming mainstream in today's world," says Leo Cripps, president of the Calgary International Reggae Festival. "Just look at the success of the Sean Pauls and the Shaggys, or the sons of Bob Marley.... And you have Beenie Man, Elephant Man.... Jully Black out of Toronto. Look at Rihanna, one of today's hottest pop stars. She's a reggae artist. Michael Franti, his latest album was pretty much all reggae.
"Reggae was always in the mainstream, to be honest," Cripps says. "But it wasn't recognized as reggae. Any time something made it into the mainstream ... it was always pigeonholed as something else, be it dance, hip hop or pop.
Read Full story at this link www.canada.com