OnDeck/Universal Republic Records’ breakthrough Atlanta trio, SHOP BOYZ, are rocking the Mastertone and Radio record books with their groundbreaking rock-edged smash single “Party Like A Rockstar.” The sizzling song, which reigns as the multi-genre/multi-format smash of 2007, leaped from #51 on the Billboard Hot 100 Singles Chart, soaring all the way to #2 as it also overtook the mobile and digital formats, becoming the fastest mastertone certifications recorded by Billboard Magazine since they began tracking the various mobile music platforms 3 years ago. The explosive single reached the coveted million-ringtone milestone in only six weeks of release.
Currently, the frenzied ‘Party’ sits at #1 on Billboard’s Hot RingMasters Chart, and #2 on Billboard’s Hot Digital Songs chart. The energetic hit has now reached the top rung of almost every ringtone and wireless carrier chart available, already reigning atop the mobile music rankings of Cingular, Sprint, Jamster, Modtones and Boost. Such digital dominance is virtually unprecedented for a debut artist entering the portable and mobile music market prior to the launch of their album. The SHOP BOYZ’ much anticipated debut effort, ROCKSTAR MENTALITY, is scheduled for release June 19.
“Party Like A Rockstar” has become one of the most memorable genre-mashing singles in hip hop history, a street-meets-rock tour de force that literally has fans crowd surfing in hip hop clubs. Dubbed ‘hood rock’ for the innovative cross-pollination the Shop Boyz have brought to hip hop, some inner city clubs in Atlanta (where the song first exploded) have begun to monitor the song’s play due to the euphoric, non-stop crowd reaction it ignites.
Check out the new video for "Party Like A Rockstar" from Atlanta native Shop Boyz! The video was helmed by director Marc Klasfeld (Foo Fighters, Gnarls Barkley, Jay-Z).