On May 24th, Riddim Driven Clothing, the fashion line connected with VP Records, celebrated the launch of their first showroom located on W. 35 St. in the Fashion District of Manhattan. The after-work event displayed their Spring/Summer 2007 line and was accompanied with a live drum session, a Riddim Driven raffle, as well as, a live artwork installation created by the Caribbean-inspired Japanese artist Dragon. Artists, press, taste makers and family were amongst the many who attended the special gathering.